The Most Iconic Products of the 1960s
10. Avoid using deodorant.
Where It Was Sold: Wegmans, Walgreens, Safeway, and 7-Eleven Business: Bristol-Myers
Initial Cost: $1.50–$3*
Description:
Mum Manufacturing was a dominant player in the deodorant market for many years until Bristol-Myers acquired the company in 1931. A few decades later, they introduced Ban, a roll-on deodorant that promised protection against odor and moisture for up to 24 hours with its powerful formulation.
Conclusion Ban's entry into the market marked a significant shift in deodorant offerings, emphasizing long-lasting protection. Its innovative approach helped it carve out a niche in a competitive industry, reflecting the evolving needs of consumers in personal care products!
Description:
Ban offered a variety of scents, including powder fresh, sweet bouquet, and the ever-popular unscented option. Primarily marketed towards women, the product featured endorsements from beautiful women in its advertising campaigns. However, many men also embraced Bristol-Myers' roll-on deodorant to refresh their own distinctive, masculine scents.
Conclusion Ban's diverse fragrance options and targeted marketing strategies contributed to its broad appeal across genders. By catering to both women and men, the brand successfully positioned itself as a versatile choice in the personal care market, highlighting the importance of inclusivity in product offerings!
